Meet the team

The food & drink PR specialists.

A tight-knit team of strategists, storytellers and creatives leading award-winning campaigns for the UK’s most iconic lifestyle brands.

The team

Specialists behind the campaigns.

Nathalie Agnew, Managing Director

Managing Director

Nathalie Agnew

Nathalie formed Muckle Media in 2012. A former Fleishman-Hillard and Porter Novelli senior international PR advisor, she is a chartered Fellow of the CIPR.

She has led the team to numerous industry wins, most notably the PRCA DARE Large Agency of the Year in 2022 and CIPR Scotland PRide Outstanding PR Consultancy in 2018.

Nathalie holds a BA in Communications and a certificate in Direct and E-Marketing from the IDM.

Jacquelyn Whyte, Consumer Director

Consumer Director

Jacquelyn Whyte

With 17 years' consumer PR experience working for big name brands across many sectors including retail, food and drink, charity and healthcare, Jac oversees agency creativity and has led the team to deliver award-winning campaigns for clients such as Popeyes.

Prior to working in PR, Jacquelyn was a consumer researcher for the Good Housekeeping Institute where she reviewed hundreds of consumer products for the magazine.

A foodie at heart, Jacquelyn holds a BSc in Food and Consumer Science (with distinction) from the University of Abertay and — when she gets a rare child-free night — is most likely to be found enjoying good food and wine with friends at her favourite restaurants.

Catriona Mackay, Senior Account Director

Senior Account Director

Catriona Mackay

With a strong background in consumer PR, particularly in the food and drink sector, Catriona's experience has taken her from some of the country's most famed luxury hotels to global restaurant brands and spirit producers. She's most comfortable at the helm of campaigns that drive meaningful results for clients — whether that means a fully booked restaurant, the longest queue outside of a new venue, national TV coverage or an iconic brand partnership.

Away from the office, Catriona will be consuming as many books, podcasts, TV and films as humanly possible, exploring the Scottish country and seaside with her cockapoo, or ticking off a never-ending list of places to find wine and small plates in Edinburgh.

Olivia Messina, Account Director

Account Director

Olivia Messina

As an honorary Scot transplanted from the USA, Olivia's love for all things food and drink has sparked her passion to manage campaigns for iconic restaurants and luxury hospitality brands expanding their reach within the UK market. Olivia has led record-breaking venue openings for brands including multiple locations of Popeyes and Pho, in addition to sell-out product launches for Isle of Harris Distillery with their inaugural single malt, The Hearach.

With a successful track record managing media and influencer campaigns from the seven venues within the Dean Banks Group portfolio, to local events like Eat Out Edinburgh, to massive hospitality showcases like ScotHot, Olivia develops creative strategic comms plans that leave audiences hungry for more.

When she's not at her laptop, Olivia can usually be found at a yoga class perfecting her crow pose or securing a booking at the newest independent restaurant in town.

Brandon Pugh, Senior Account Manager

Senior Account Manager

Brandon Pugh

Brandon, a Psychology graduate and account manager, specialises in Scotland's food and drink sector. He has worked with notable clients such as Lind & Lime, Port of Leith Distillery, Glasgow Distillery, Slane Irish Whiskey, and Graham's The Family Dairy.

In his free time, he enjoys attending concerts and keeping up with the latest in contemporary fiction.

Think we could help tell your story?

Drop us a line — we’d love to hear what you’re working on.

taste@mucklemediagroup.co.uk