TASTE. — creative PR & comms for hotel and restaurant groups.

Scotland’s first creative PR and comms agency for multi-site hotel and restaurant groups — told brilliantly.

Why choose Taste.

A brand born in the capital, with contacts far beyond it.

We began over ten years ago as Scotland’s first food, drink and hospitality PR agency. Today we work from Edinburgh, Glasgow, Aberdeen and Forres — with strong contacts across national and regional media in the UK and further afield.

Part of the Muckle Media Group, our clients benefit from a core specialist team supported by a wider group of experienced communications professionals.

Our services

Creative comms, end to end.

All services

PR

Hard-hitting business interviews, first person commentary, lifestyle features, listicles, broadcast opportunities — online or in print, we make sure your voice is heard through the noise.

Influencers

We develop influencer strategies, identifying the right people to shout about your brand, and manage the relationship on your behalf to deliver maximum results.

Digital

Whether your channels are brand new or need a shake up, we build engagement and create compelling content with a strategic social strategy that aligns with wider comms activity.

Partnerships

From VisitScotland to the Chambers of Commerce, we manage relationships with key trade bodies and advise on strategic business and brand partnerships.

Selected work

Results that speak for themselves.

View all work
Old Course Hotel

Old Course Hotel

Turning a new chapter at the Old Course Hotel

Reshaping the narrative of a St Andrews icon to drive bookings, deepen local engagement, and attract a more diverse leisure and wellness audience.

64

Pieces of coverage

20

Media & influencer visits

Dean Banks Group

Dean Banks Group

Building a Scottish chef's restaurant empire

50 pieces of digital and print coverage within the first three months, amplifying visibility across seven venues and a craft gin brand.

22

Influencer visits

64

Pieces of coverage

Radisson Blu Glasgow

Radisson Blu Glasgow

Cementing Radisson Blu Glasgow's lifestyle status

A targeted media and influencer campaign surrounding the hotel's renovation and repositioning as a Glasgow lifestyle destination.

39

Pieces of coverage

82

Posts & stories

As featured in

ForbesThe TimesBBCBRITAINCondé NastHarper's Bazaar
Don’t just take our word for it
Writing about Scottish food, arts and travel for the Times, I need to know what's new in those worlds — and Taste are an invaluable contact, always keeping me informed. As efficient as they are charming, they are brilliant people to work with.
Jeremy Lazell · The Times Scotland
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