2016 is the year when video really arrived online.
Platforms like Buzzfeed and Vice are increasingly turning to online clips and they have discovered food and drink is one of the most effective ways to drive an online audience.
Food related videos were viewed 23 billion times in 2015, a 17% rise on the previous year. According to digital content company PopSugar, food and drink is “the cat video of 2016”
As well as being popular, it also works. Research shows consumers spend more time on websites with video and are more likely to make a positive purchasing decision.
At Taste, we have more than 25 years experience making award winning content for national and local broadcasters. So if you want to find out how video can work for you and your brand, come to the best.